Food for thought:

“Many people I think instinctively regard modern civilization as a sort of sickness; a stultifying, sugary, but ultimately false experience, with too many bureaucratic rules and too little opportunity to face the wild and live or die by one’s own volition. Beithíoch is for those people who are happier with the wind in the face, dirt on their hands and cuts on their knees than benumbed in front of a tv or computer screen.”

Full interview here